Innovation, Simulations and Games > InContext Consultancy Group

The best way to activate people and help them grow is by involving them through realistic and immersive learning experiences. Through our simulations, games and tools, we create immersive experiences that build understanding, create deep insights, and create buy-in and activation where you want it.

How we can help

Do you want people to understand your current or future strategy and processes, to strengthen collaboration within and between teams, or to accelerate group dynamics and interactions for profound dialogue? Then our simulations, games and tools are the right solution for you! Our team’s strength is to quickly understand your organisation and its complexities, and to translate those insights into fun, easily understandable, yet realistic interventions that offer memorable experiences for your people.

We offer an innovative and interactive approach to help your people grow and optimise their strategic contributions to your organisation. Our interventions are tailored to your specific needs. Whether you aim to build a better understanding of your organisation, adopt new strategies and values, boost team collaboration, or explore your leadership strengths, we are here to support you.

Our solutions

Innovation

Our tools quickly assess individual or team behaviour, accelerating training by focusing on key topics.

More about Innovation

Business Simulations

Our custom simulations simplify complex systems, focusing discussions on priority topics for sustainable change.

More about Business Simulations

Serious Gaming

Our games create a safe space for teams to reflect on behaviours, driving insights into actionable changes.

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How we left our mark

Discover how we’ve used innovation and business simulations to tackle complex challenges and drive transformation. These case studies illustrate our approach to applying cutting-edge solutions and serious games to enhance problem-solving, improve collaboration, and create lasting impact.

ASML

The business simulation SLAM teaches participants to experience and understand the end-to-end process within ASML.

Read about the case

TU Delft

Strengthening Leadership and Feedback Culture with Selfie360.

Read about the case

Versuni

How business-critical teams at Versuni grasped the essence of strategy through simulation.

Read about the case

Mammoet

Aligning 1,400 Employees Across Three Countries to Improve Customer Satisfaction.

Read about the case

More client cases

The right solution for your business

At InContext, our ‘Innovation, Simulation, and Games’ cluster is dedicated to revolutionising the way your organisation operates. With over 30 years of experience, we’re experts at bringing your company to life through cutting-edge simulations and captivating serious games.

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Insights

Serious Gaming 101

This introduction to serious gaming covers the fundamentals of what it is and how it functions. It addresses key questions about its unique approach and how it helps organisations achieve their goals in ways distinct from traditional methods.

Serious Gaming, Everyone Wins

This blog challenges misconceptions about serious gaming and showcases the numerous benefits it offers. In the end, it’s a winning approach for everyone involved.

The Psychological Mechanisms Behind Serious Gaming and Fun

Building on our other blog about the psychology behind serious gaming, this follow-up explores the role of emotional needs and why serious games are an effective learning tool.

More insights