Versuni

Organisations must adapt to the ever-changing business landscape

In today’s fast-paced, ever-changing business landscape, organisations must adapt and transform to stay competitive. Versuni, formerly known as Philips Domestic Appliances, is no exception. With a focus on delivering innovative and sustainable home solutions, Versuni aims to thrive under private equity while leveraging its extensive corporate history. However, to succeed in a world where consumers demand better, faster, and cheaper services, the company created a strategy with big bets and must win-battles. The key strategic challenge is to recognise, understand and optimise the trade-offs in order to secure their strategy. This is where InContext stepped in, helping Versuni’s business-critical teams grasp the essence of their newly formulated strategy through a powerful learning tool: business simulation.

The Strategic Challenge

To help Versuni’s teams grasp the essence of their strategy, InContext created a custom business simulation that accurately represented the company’s business, challenges, and learning objectives. Aim of the business simulation:

• Understand and activate the key concepts of the strategy
• Develop business acumen by understanding how to create value, identify key levers, and generate revenue
• Practice valuable leadership behaviour and explore new paths together
• Create a holistic perspective and win battles as a team

The Power of Business Simulation

To achieve optimal results across functions, markets, and categories, the organisation needs more than just knowledge; it requires the right attitude and behaviour from its teams. Participants had the opportunity to play with the strategy, experiencing the effects of natural behaviours and decisions firsthand. Throughout the simulation, teams worked together to identify the key to success. Remarkably, this key to success in the simulation mirrored real-life scenarios. By engaging in a business simulation rather than a traditional training programme, participants gained a lasting experience that will resonate with them for a long time.

Global Implementation and Co-Facilitation

The business simulation was executed globally, adapting to various formats such as virtual, hybrid, online, and face-to-face sessions. InContext collaborated with Versuni’s strategy change managers to facilitate the simulations, combining their strengths to deliver a powerful learning experience.

Just Impact

The results speak for themselves: participants rated the simulation experience with an impressive average of 9+. Their feedback highlights the profound impact of the simulation:

• “Collaboration is key.”
• “The value is out there; if we align our efforts, we can capture it.”
• “Clear collaboration, team effort, and implementing all 3 areas of the strategy do pay out!”
• “Looking at the full picture instead of my part/job to fully understand how to drive business.”
• “When you focus on winning categories, you win as a company.”