Organisational Culture

Organisational Culture

Aligning your organisational culture with business goals is vital for driving success and enhancing employee satisfaction. At InContext, we assist leaders in understanding, shaping, and strengthening their organisation’s culture to ensure it supports strategic objectives and boosts overall performance.

The Importance of Organisational Culture

An organisational culture that aligns with your business strategy propels your organisation towards its goals. Moreover, it fosters connection between people within the organisation and boosts workplace satisfaction. However, a culture that doesn’t fit well can just as easily hinder your organisation. It can also create an energy drain, compromising motivation and dedication. So, how do you make your organisational culture work for you? It requires active effort and motivation. 

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Strengthen Your Organisational Culture

Organisational culture can be defined and captured in various models, often making it seem abstract and mysterious. Yet, the only aspect of culture that truly impacts the business is the everyday behaviour of the people within the organisation. How do they communicate with each other and with external parties? What choices do they make, and which ones do they avoid? How is leadership exercised? This touches on the organisation’s performance, team dynamics, customer satisfaction, and the costs the organisation incurs. In fact, it determines whether the strategy and vision remain mere plans and intentions or actually translate into results. Yes, culture really does matter!

Mapping out the culture of your organisation begins by asking questions. Is the behaviour of the people in the organisation aligned with its goals? Does everyone agree on the organisational culture, or do the ideas differ? How do all the subcultures within the organisation fit the desired culture? These are important questions to have clarity on.

Strengthen Your Organisational Culture

Importance of Leadership

Fundamentally and sustainably addressing organisational culture requires dedication and a well-thought-out approach. This demands effort from all the people in the organisation and is initiated by its leaders. It also requires daily attention from each leader, especially during organisational changes or adjustments to the organisation’s direction. They serve as role models in this process. Leaders who are strong culture carriers are better equipped to guide the organisation through changing times.

As consultants, we cannot take over these tasks from leaders, but we can help leaders shape and effectively fulfil their role as culture carriers. Whether in a mature organisation, a growing one, or a merged one, we equip leaders with the tools to strengthen the culture in their organisation and create momentum to put culture on the map.

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The InContext Way

InContext makes culture visible and influenceable. We’ll help you delve into the current culture of your organisation and determine what part of it needs to be preserved and what can be changed. Together with your organisation, we’ll define the desired organisational culture. You’ll develop the insights and skills needed to let go of outdated habits and develop and embed new ones. You will work with proven methods and the latest (digital) tools to build your improved culture.

If you want to learn more about organisational culture, gain insight into culture change, or if you’d like us to brainstorm about the possibilities within your team or organization, feel free to download our free e-book or contact us. We are ready to assist you!

The InContext Way
E-Book

E-book Culture Change

We don’t unnecessarily complicate the process of changing organisational culture. In this inspiring e-book, you will find the necessary background information and a five-step approach to strengthen the culture within your organisation.
E-book Culture Change