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ASML
The business simulation SLAM teaches participants to experience and understand the end-to-end process within ASML.
Approach
ASML, a leading global technology company, has teamed up with InContext to develop an engaging, role-based business simulation called SLAM. This immersive simulation provides a safe environment for ASML employees to enhance their end-to-end awareness, attitudes, mindsets, and behaviour.
The simulation offers a high-energy and fun learning experience that helps employees understand their role within the bigger picture and how they can add value. It enables them to develop a stronger customer focus, business acumen, and a quality-driven mindset.
Results
According to Heleen Cocu-Wassink, the Global Head of People & organisational Development at ASML, the SLAM simulation is being widely used across the organisation, and even employees who have been with the company for a long time are enthusiastically encouraging others to participate. Heleen notes that the simulation provides valuable insights into ASML’s dynamics.
Curious about how a business simulation could be of use in your organisation?