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Accell Group
Optimising and improving the production chain to stay ahead of development in the market.
Accell Group is an international organisation that produces several bike brands. In today’s disruptive market, staying ahead of the curve is crucial for businesses like Accell Group. With subsidiaries operating independently, it can be a challenge to optimise supply chain cooperation without compromising the unique identities of each brand.
To tackle this challenge, InContext interviewed a wide variety of employees at all levels in the organisation. This gave us valuable insights into the processes within the whole organisation and the subsidiaries. Armed with this knowledge, we developed the business simulation Paceline, which consists of roles, situations, and challenges from day-to-day business.
The Paceline simulation provides key insights into the levers needed to optimise the supply chain. It also creates awareness of the advantages and desired conditions of organisation-wide cooperation and optimisation. After the Board of Directors and Managing Directors experienced the simulation, it has been played by employees throughout the organisation.