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Interxion
Developing core values
Interxion: A Digital Realty Company links over 700 connectivity providers in more than 290 data centres spanning 24 countries, offering dynamic ecosystems for connectivity, cloud, and content services. As part of Digital Realty, customers now have access to over 47 metros across six continents.
The goal of this project was to reintroduce and re-emphasise Interxion’s fundamental beliefs to individuals and teams across the entire organisation. In such tasks, we recognise the importance of delivering the message in a way that makes it tangible, relatable, and easy to work with. Tailored to Interxion’s needs, we developed the ‘Connect Game’, a serious game around it’s core values. We used the impact of learning through experience. This enabled all employees not only to get to know the core values, but also to experience them, live them and apply them in their daily work.
Movement & energy
Chris van Voorthuysen, Interxion HR Director:
“The Connect Game initiated a dialogue about our core values between employees at all levels of the organisation, from 11 different countries. You could sense a sense of urgency between employees. Playing the game with different teams sparked conversations about daily practices and how to apply these values in their work. It was the first time that the core values came to life. It was no longer a corporate idea, but a way of working. It was special to experience the energy and excitement, especially when multiple games were played in the same room. Even after the rollout, I constantly hear employees talking about the core values, the sessions and the Connect Game.“
To Make Real Impact
After the roll out, over 1500 employees understood the meaning of the core values and their impact on the business context. They saw the difference in impact of acting according to the core values and not.
According to Chris van Voorthuysen, the biggest achievement of the Connect Game is that “people started to realise that core values are not just an organisational effort, but require true effort by everyone. It turned a piece of paper with abstract words into an applicable tool that adds value to the daily practice of everyone.”
Has Interxion’s experience inspired you and would you like to know more about the impact and added value of deploying serious games within your organisation? We would like to think along with you about the possibilities.