Neuroscience and Transformation

How often have you seen the grand unveiling of a meticulously crafted strategy fizzle out
to a lukewarm reception on the ground? Even with good intentions, true engagement
often falls by the wayside. This disconnect highlights a crucial flaw: strategies are often
built on a linear, top-down approach instead of accounting for the complexities of the
human brain and the dynamic context in which it operates. But what if we could bridge
this gap?

A fresh approach to transformation

At InContext, we believe that applying a neuroscience lens can unlock deeper understanding
of how people respond to change, information, and social cues. Our approach rests on
appreciating the importance of grounding transformation in your organization’s cultural
identity to support, rather than jeopardize these initiatives. This understanding empowers us
to help our clients shape and support contexts and cultures that foster genuine engagement
with strategy, transforming lip service into a collaborative journey towards a shared vision.

Design for Psychological Safety

Sharing ideas and taking risks are crucial for strategic initiatives to be adopted with genuine
buy-in, but fear of failure can be paralyzing. Leaders need to foster psychological safety for
their teams to create an environment where individuals feel safe to experiment and learn
from mistakes. InContext focuses on helping our clients to foster transparency and open
communication, while shifting the focus from blame to learning. In this safe space people
can embrace learning from mistakes to fuel innovative thinking and spark a passion to
contribute to the shared vision.

Harness the Reward System

As part of the InContext approach, we understand that the human brain is wired to respond
to rewards, both tangible and intangible. Instead of rigid, calendar-driven plans, we assist
our clients to adopt more multi-dimensional methodologies with shorter feedback loops.
These methodologies enable incremental progress to be celebrated and motivate people to
build the resilience necessary to be agile and adaptable – key attributes for successful
transformation.

Nudge Toward Continuous Learning

The brain craves novelty and hates stagnation. At InContext we offer effective, serious
gaming- and business simulations to avoid stale, monotonous training sessions and instead
encourage information sharing and cross-functional collaboration. Our business simulations
also leverage collaborative problem-solving and risk-taking behaviors. Participants are
encouraged to share information and adopt cross-functional collaboration, thereby breaking
down the multiple “local” cultural identities that often exist between departments.

Unlock the potential of your organization

The InContext approach offers practical, evidence-based strategies to nudge individuals and
the organization towards agility, collaboration, and a shared drive to thrive in the face of
perpetual change. By partnering with us, you will create a thriving culture of innovation
where your strategy becomes embedded in your shared cultural identity, propelling your
organization towards a dynamic and sustainable future. Contact us to find out how we can
support you in achieving successful transformation and to unlock the true potential of
strategy.