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CHC
A seamless integration of the new organisation and optimising the overall organisational culture.
Grow, excel and strengthen
CHC is a leading global helicopter company, specialising in offshore operations, air ambulance services, and search and rescue (SAR) missions. After successful acquisitions in the UK and Australia, CHC engaged InContext to conduct a thorough analysis of the corporate cultures within the merged organisations. The aim was to provide recommendations for a smooth integration of the new organisation and offer insights for optimising the overall organisational culture.
From research to action
The project began with an in-depth assessment of the organisational culture within both companies, including on-site research in Australia. This analysis uncovered intriguing differences between the two cultures, while also highlighting strong similarities that could serve as a foundation for further growth. Additionally, significant opportunities for improving internal collaboration and efficiency were identified, particularly regarding cooperation between different regions. This would enable the organisation to create even more value.
Based on the findings in Australia, the study was extended to other regions and the headquarters, where the initial results were both confirmed and expanded upon. A process was then initiated, involving cultural ambassadors, to make targeted improvements and strengthen the organisation’s cultural strengths. The recommendations were fully embraced by senior management and implemented through various specific improvement projects. Additionally, several sessions were conducted using serious gaming to engage senior management on topics such as culture, collaboration, systems thinking, customer focus, and process optimisation.
Culture as a driving force
CHC has an exceptionally strong culture, particularly in the area of safety, where it serves as a model within the industry. The project led by InContext resulted in a significant enhancement of the organisational culture. It simplified the organisation, renewed the focus on core values and identity, broke down obstructive perceptions and patterns, and improved collaboration between departments that previously had limited interaction. Most importantly, the organisation is now equipped to sustain and strengthen its culture independently, enabling continued growth and excellence.