Contact us
Fill out the form, and one of our specialists will reach out to explore how we can assist you. We're happy to help!
ASML
The business simulation SLAM teaches participants to experience and understand the end-to-end process within ASML.
Approach
ASML, a leading global technology company, has teamed up with InContext to develop an engaging, role-based business simulation called SLAM. This immersive simulation provides a safe environment for ASML employees to enhance their end-to-end awareness, attitudes, mindsets, and behaviour.
The simulation offers a high-energy and fun learning experience that helps employees understand their role within the bigger picture and how they can add value. It enables them to develop a stronger customer focus, business acumen, and a quality-driven mindset.
Results
According to Heleen Cocu-Wassink, the Global Head of People & organisational Development at ASML, the SLAM simulation is being widely used across the organisation, and even employees who have been with the company for a long time are enthusiastically encouraging others to participate. Heleen notes that the simulation provides valuable insights into ASML’s dynamics.
Curious about how a business simulation could be of use in your organisation?