{"id":6794,"date":"2026-10-05T13:30:27","date_gmt":"2026-10-05T13:30:27","guid":{"rendered":"https:\/\/incontextconsultancy.com\/?page_id=6794"},"modified":"2026-10-05T13:30:27","modified_gmt":"2026-10-05T13:30:27","slug":"revenue-margin-mastery","status":"publish","type":"page","link":"https:\/\/incontextconsultancy.com\/nl\/expertise\/revenue-margin-mastery\/","title":{"rendered":"Revenue &amp; Margin Mastery"},"content":{"rendered":"<section class=\"header\">\n\n\t<div class=\"img-box\"><img decoding=\"async\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2026\/02\/anton-shuvalov-9EUwYOG3MVQ-unsplash-1600x800.jpg\" alt=\"Inkomsten en marges onder de knie krijgen\" loading=\"lazy\" \/><\/div>    <div class=\"grid-container\">\n        <div class=\"header-inner\" data-aos=\"fade-up\">\n\t\t\t        <div class=\"breadcrumbs\" typeof=\"Breadcrumblist\" vocab=\"https:\/\/schema.org\">\n\t\t\t<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Ga naar InContext Consultancy Group.\" href=\"https:\/\/incontextconsultancy.com\/nl\/\" class=\"home\" aria-current=\"page\"><span property=\"name\">InContext Consultancy Group<\/span><\/a><meta property=\"position\" content=\"1\"><\/span>        <\/div>\n\t\t<h1 >Revenue &amp; Margin Mastery<\/h1><p class=\"intro\">Revenue &amp; Margin Mastery is een gegamificeerd, rolgebaseerd simulatieprogramma dat grote groepen accountmanagers en commerci\u00eble specialisten leert om op elkaar af te stemmen, samen te werken en sterkere beslissingen te nemen over omzet en marge. In kleine, multidisciplinaire teams werken deelnemers aan een breder perspectief op kanalen en RGM-hefbomen, met gebruik van de databronnen, tools en commerci\u00eble kaders die ze ook in de praktijk tegenkomen. Beschikbaar in meerdere markten in Europa en de Pacific via ons op maat gemaakte iXplora-platform. <\/p>            <div class=\"btn-container\">\n                        <a class=\"btn blue\" href=\"https:\/\/incontextconsultancy.com\/nl\/neem-contact-op-met\/\" target=\"_self\">\n\t\t\t<span>Begin het gesprek<\/span>\n        <\/a>\n\t\t            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n\n<section class=\"has-background text-only left\"  data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t    <div class=\"grid-container\">\n\t\t        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t                <div class=\"cell large-offset-1 large-8\">\n                    <div class=\"text cta-block\">\n\t\t\t\t\t\t<h2 >De uitvoeringskloof in de RGM-strategie<\/h2><p>Het plan is solide. Het is de uitvoering waar marge weglekt. De meeste FMCG-organisaties hebben de analytics en de strategie al op orde. Wat misgaat, is wat er gebeurt zodra die strategie honderden accountmanagers en commerci\u00eble specialisten bereikt, verspreid over verschillende markten, categorie\u00ebn en klanten: teams richten zich op individuele hefbomen in plaats van te zien hoe prijsstelling, promotie, assortiment, mix en klantstrategie samenwerken, en daardoor blijft 3 tot 5% van de brutowinst onbenut \u2014 goed voor $60 tot $100 miljoen op een omzetbasis van $2 miljard.<\/p>\n<p>Het instinct is om meer inzicht toe te voegen, maar inzicht is niet de kloof. RGM-teams leveren vaak sterke analyses zonder uitvoeringsbevoegdheid te hebben, accountteams brengen handmatig meer dan 20 verspreide databronnen samen voordat ze zelfs maar een beslissing kunnen nemen, en wanneer het model niet wordt vertrouwd, vallen mensen terug op onderbuikgevoel en \"zo deden we het altijd\". Revenue &amp; Margin Mastery dicht die kloof, door deelnemers te helpen gedeelde profit pools te herkennen, cross-functionele afwegingen te doorlopen en sterkere joint business plans te bouwen.<\/p>\n                        <div class=\"btn-container has-popup\">\n\t\t                                                    <button class=\"openQuote btn orange\"><span>Praat met een specialist<\/span><\/button>\n\t\t                                            <\/div>\n                    <\/div>\n                <\/div>\n\t\t\t\n\t\t\t        <\/div>\n\t\t    <\/div>\n<\/section>\n\n\n<section class=\"text-media full-screen left\" >\n            <div class=\"grid-x\">\n            <div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"cell large-6 large-order-2 small-order-2\">\n                <div class=\"text\">\n\t\t\t\t\t<h2 >Waarom simulatie, en geen dia\u2019s?<\/h2><p>Mensen onthouden wat ze doen, niet wat hun wordt verteld. Klassikale trainingen en presentaties kunnen kennis opbouwen, maar veranderen zelden het gedrag in de praktijk. Rolgebaseerde simulatie plaatst deelnemers in realistische scenario's waarin ze beslissingen moeten nemen, afwegingen moeten maken, functies met elkaar moeten afstemmen en onder druk data en tools moeten gebruiken.<\/p>\n<p>Deelnemers oefenen niet alleen wat ze moeten doen, maar ook hoe ze anders kunnen werken. Ze reflecteren op hun beslissingen en gedrag, identificeren wat er moet veranderen, en vertalen het geleerde naar concrete acties die ze in hun dagelijkse werk kunnen toepassen. Interactieve, simulatiegebaseerde training verhoogt de retentie van vaardigheden met meer dan 60%, brengt retentiepercentages boven de 75%, en verbetert de prestaties met ongeveer 34% ten opzichte van traditionele klassikale lesvormen.<\/p>\n\n                    <div class=\"btn-container\">\n\t\t                        <a class=\"btn\" href=\"https:\/\/incontextconsultancy.com\/nl\/neem-contact-op-met\/\" target=\"_self\">\n\t\t\t<span>Neem contact op<\/span>\n        <\/a>\n\t\t                    <\/div>\n\n                <\/div>\n            <\/div>\n            <div  data-aos=\"fade-up\"  class=\"cell small-order-1 large-3 large-offset-1 large-order-1\">\n\t            \n                    <div class=\"img-box\">\n\t\t\t            <img decoding=\"async\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/09\/bnb.png\" alt=\"Waarom simulatie, en geen dia\u2019s?\" loading=\"lazy\" \/>\n\t\t\t                                <\/div>\n\t\t                        <\/div>\n        <\/div>\n\t<\/section>\n\n\n\n<section class=\"has-background text-only center\"  data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t    <div class=\"grid-container\">\n\t\t        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t                <div class=\"cell large-offset-1 large-8\">\n                    <div class=\"text cta-block\">\n\t\t\t\t\t\t<h2 >Het programma: Revenue &amp; Margin Mastery<\/h2><p>Het programma: Revenue &amp; Margin Mastery is een gestructureerde, grootschalige simulatie, gebouwd rond jouw categorie\u00ebn, klanten en markten, met gebruik van geanonimiseerde data uit de praktijk en de tools waarmee jouw teams al werken, zodat deelnemers inzichten kunnen genereren, beslissingen kunnen testen en de gevolgen van verschillende commerci\u00eble keuzes kunnen zien in een veilige omgeving. In Design lokaliseren we de simulatie naar jouw categorie\u00ebn, kanalen en klanten, en bouwen we rolgebaseerde scenario's voor accountmanagers, KAM's en RGM-leads. In Immerse draaien teams de simulatie live via iXplora, waarbij ze onderhandelen, afstemmen en margebeslissingen verdedigen onder echte druk, gelijktijdig in meerdere markten en talen. In Embed vertaalt prestatie zich naar individuele coachingplannen, een toolkit voor managers, capability dashboards en een vervolgevaluatie met InContext om de impact in de praktijk te volgen.<\/p>\n                        <div class=\"btn-container\">\n\t\t                                            <\/div>\n                    <\/div>\n                <\/div>\n\t\t\t\n\t\t\t        <\/div>\n\t\t    <\/div>\n<\/section>\n\n\n\n<section class=\"has-background text-only left\"  data-aos=\"fade-up\" data-aos-delay=\"100\">\n\t    <div class=\"grid-container\">\n\t\t        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t                <div class=\"cell large-offset-1 large-8\">\n                    <div class=\"text cta-block\">\n\t\t\t\t\t\t<h2 >De simulatie en het platform<\/h2><p>Elk scenario in de simulatie weerspiegelt echte handelsonderhandelingen, prijsbeslissingen en functieoverschrijdende afwegingen, en geen abstracte case-studies: deelnemers moeten afstemmen met collega\u2019s in andere functies, een margestandpunt verdedigen met echte gegevens en leven met de gevolgen van hun beslissingen, in rolgebaseerde scenario\u2019s op het gebied van verkoop, RGM en handelsmarketing die zijn ontworpen rond uw categorie\u00ebn, klanten en markten en zijn ontwikkeld voor teams die in meerdere landen en talen werken. Ons op maat gemaakte iXplora-platform biedt dit op grote schaal aan grote aantallen accountmanagers en commerci\u00eble specialisten in meerdere markten, zonder dat de intensiteit van een persoonlijke workshop verloren gaat, schaalbaar van \u00e9\u00e9n enkele markt tot implementaties in meerdere landen, waarbij de prestaties van individuen en teams gedurende het hele traject worden bijgehouden, bruikbare gegevens worden teruggekoppeld naar L&amp;D en het commerci\u00eble management, en configureerbaar is voor uw gegevens, tools en commerci\u00eble terminologie in Europa, Azi\u00eb-Pacific en bij meertalige, marktoverschrijdende implementaties.<\/p>\n<p>+,<\/p>\n                        <div class=\"btn-container\">\n\t\t                                            <\/div>\n                    <\/div>\n                <\/div>\n\t\t\t\n\t\t\t        <\/div>\n\t\t    <\/div>\n<\/section>\n\n\n<section class=\"text-media container left\" >\n            <div class=\"grid-container\">\n            <div class=\"grid-x\">\n            <div data-aos=\"fade-up\" data-aos-delay=\"100\" class=\"cell large-6 large-order-2 small-order-2\">\n                <div class=\"text\">\n\t\t\t\t\t<h2 >Voor wie is het bedoeld?<\/h2><p>Revenue &amp; Margin Mastery is gebouwd voor leiders in Revenue &amp; Margin Management (R&amp;GM) en Commercial Excellence, key account managers, categorymanagers en trade marketing-teams, salesdirecteuren die verantwoordelijk zijn voor capaciteitsopbouw in meerdere markten, en FMCG-organisaties die actief zijn in Europa en de Pacific-regio.<\/p>\n\n                    <div class=\"btn-container\">\n\t\t                        <a class=\"btn\" href=\"https:\/\/incontextconsultancy.com\/nl\/neem-contact-op-met\/\" target=\"_self\">\n\t\t\t<span>Neem contact op<\/span>\n        <\/a>\n\t\t                    <\/div>\n\n                <\/div>\n            <\/div>\n            <div  data-aos=\"fade-up\"  class=\"cell small-order-1 large-3 large-offset-1 large-order-1\">\n\t            \n                    <div class=\"img-box\">\n\t\t\t            <img decoding=\"async\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/09\/bnb.png\" alt=\"Voor wie is het bedoeld?\" loading=\"lazy\" \/>\n\t\t\t                                <\/div>\n\t\t                        <\/div>\n        <\/div>\n\t       <\/div>\n\t<\/section>\n\n\n\n<section class=\"has-background grid\" >\n          <div class=\"grid-container\">\n           <div class=\"grid-x grid-margin-y grid-margin-x\">\n               <div class=\"cell large-9\">\n                   <div class=\"intro\">\n\t\t\t\t\t   <h2 >Projecten<\/h2>\t\t\t\t\t   <p >Benieuwd naar projecten waar we aan gewerkt hebben? Ontdek wat we voor u kunnen betekenen!<\/p>                   <\/div>\n               <\/div>\n               <div class=\"cell large-3\"><\/div>\n           <\/div>\n       <\/div>\n    \n        <div class=\"grid-container\">\n\t\t\n        <div class=\"grid-x grid-margin-x grid-margin-y\">\n\t\t\t                    <div class=\"cell large-6\">\n\t\t\t\t\t\t<article class=\"case-card\">\n    <div class=\"case-card--img-box\">\n\t    <img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/08\/ruby-khoesial-ciUcYX0eXnQ-unsplash-1600x800.jpg\" class=\"attachment-trsn-large size-trsn-large wp-post-image\" alt=\"\" \/>        <div class=\"case-card--inner\">\n\t\t    <h3>KLM<\/h3><p>Een leiderschapsprogramma op maat voor opkomende leiders.<\/p>            <a class=\"btn-link\" href=\"https:\/\/incontextconsultancy.com\/nl\/case\/klm\/\" target=\"_self\">\n\t\t\t    <span>Lees over de zaak<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <a href=\"https:\/\/incontextconsultancy.com\/nl\/case\/klm\/\" class=\"sr-link\">\n        <span class=\"screen-reader-text\">\n            Lees over de zaak KLM        <\/span>\n    <\/a>\n<\/article>\n                    <\/div>\n\t\t\t\t\t                    <div class=\"cell large-6\">\n\t\t\t\t\t\t<article class=\"case-card\">\n    <div class=\"case-card--img-box\">\n\t    <img decoding=\"async\" width=\"1600\" height=\"800\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/09\/stephen-olmo-8D2VyUUhxpg-unsplash-1600x800.jpg\" class=\"attachment-trsn-large size-trsn-large wp-post-image\" alt=\"\" \/>        <div class=\"case-card--inner\">\n\t\t    <h3>PwC<\/h3><p>We ontwikkelden een gepersonaliseerd leiderschapsprogramma dat jaarlijks meer dan 200 nieuwe managers in staat stelt om hun waarden, sterke punten en uitdagingen te verkennen.<\/p>            <a class=\"btn-link\" href=\"https:\/\/incontextconsultancy.com\/nl\/case\/pwc\/\" target=\"_self\">\n\t\t\t    <span>Lees over de zaak<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <a href=\"https:\/\/incontextconsultancy.com\/nl\/case\/pwc\/\" class=\"sr-link\">\n        <span class=\"screen-reader-text\">\n            Lees meer over de zaak PwC        <\/span>\n    <\/a>\n<\/article>\n                    <\/div>\n\t\t\t\t\t                    <div class=\"cell large-6\">\n\t\t\t\t\t\t<article class=\"case-card\">\n    <div class=\"case-card--img-box\">\n\t    <img decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/09\/photo-1509391366360-2e959784a276.avif\" class=\"attachment-trsn-large size-trsn-large wp-post-image\" alt=\"\" \/>        <div class=\"case-card--inner\">\n\t\t    <h3>Green Giraffe<\/h3><p>Een trainingsprogramma ontwikkelen voor werknemers op verschillende niveaus van de organisatie.<\/p>            <a class=\"btn-link\" href=\"https:\/\/incontextconsultancy.com\/nl\/case\/green-giraffe\/\" target=\"_self\">\n\t\t\t    <span>Lees over de zaak<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <a href=\"https:\/\/incontextconsultancy.com\/nl\/case\/green-giraffe\/\" class=\"sr-link\">\n        <span class=\"screen-reader-text\">\n            Lees over de zaak Groene Giraf        <\/span>\n    <\/a>\n<\/article>\n                    <\/div>\n\t\t\t\t\t                    <div class=\"cell large-6\">\n\t\t\t\t\t\t<article class=\"case-card\">\n    <div class=\"case-card--img-box\">\n\t    <img decoding=\"async\" width=\"900\" height=\"602\" src=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/08\/glass.png\" class=\"attachment-trsn-large size-trsn-large wp-post-image\" alt=\"\" srcset=\"https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/08\/glass.png 900w, https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/08\/glass-300x201.png 300w, https:\/\/incontextconsultancy.com\/wp-content\/uploads\/2024\/08\/glass-768x514.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>        <div class=\"case-card--inner\">\n\t\t    <h3>Glasfabrikant O-I<\/h3><p>Deze speciale ervaring bevat een uitdagende serious game waarin deelnemers verschillende levels doorlopen en leren navigeren door verschillende uitdagingen.<\/p>            <a class=\"btn-link\" href=\"https:\/\/incontextconsultancy.com\/nl\/case\/glass-manufacturer-o-i\/\" target=\"_self\">\n\t\t\t    <span>Lees over de zaak<\/span>\n            <\/a>\n        <\/div>\n    <\/div>\n\n    <a href=\"https:\/\/incontextconsultancy.com\/nl\/case\/glass-manufacturer-o-i\/\" class=\"sr-link\">\n        <span class=\"screen-reader-text\">\n            Lees meer over de zaak Glasfabrikant O-I        <\/span>\n    <\/a>\n<\/article>\n                    <\/div>\n\t\t\t\t\t        <\/div>\n\n\t\t\n        <div class=\"btn-container\">\n\t\t\t        <a class=\"btn outline\" href=\"https:\/\/incontextconsultancy.com\/nl\/insights\/cases\/\" target=\"_self\">\n\t\t\t<span>Toon alle projecten<\/span>\n        <\/a>\n\t\t        <\/div>\n\t\t    <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6438,"parent":154,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-6794","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Revenue &amp; Margin Mastery &#062; InContext Consultancy Group<\/title>\n<meta name=\"description\" content=\"We see leadership development as the key to unlocking an organisation\u2019s true potential. 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